Show off your Knoxville pride
Every purchase benefits United Way of Greater Knoxville!
Check out our latest Knoxville-themed gear
Each design is made by UTK students and local designers
A college course with a mission
WearKnox.com is run by students to learn marketing & benefit charities
Digital Marketing is not a skill that can easily be taught in lectures. Instead, hands-on experiences are vital for students to build a solid foundation. For that reason, Dr. Annika Abell (UTK) and United Way of Greater Knoxville have created this website together to support local students and local charities.
Annika Abell, PhD
We are really excited to be working with Annika on this project for students at UT. Real-world experience is so valuable, and we are honored to participate in this project. Plus, the products are fantastic! You get an awesome shirt and you get to help students and non-profits in our community.
Branding & Messaging Associate
United Way of Greater Knoxville
Support your community
While we are a class project, we are also a REAL store! We donate our proceeds to charity.
High 5 your UTK students
This website is a class project at the University of Tennessee’s Haslam College of Business.
Spread the Love
Buy our shirts, wear them around town and on campus, and tell your friends about us!