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Support local causes and UTK students!

Show off your Knoxville pride

Buy shirts, totes and more that benefit United Way of Greater Knoxville!

Our latest Items - designed by UTK students and local designers

WearKnox.com - A college course with a mission

Digital Marketing is not a skill that can easily be taught in lectures. Instead, hands-on experiences are vital for students to build a solid foundation. For that reason, Annika Abell (UTK) and United Way of Greater Knoxville have created this website together to support local students and local charities.  

My name is Annika Abell and I teach strategic digital marketing at the University of Tennessee, Knoxville. Each semester, groups of students will work on social media marketing, data analysis, advertising, search engine optimization, and email marketing campaigns for WearKnox.com. 50% of the revenue goes directly to the students as advertising budget. But there is more: When you buy our products and support this project, you also directly donate money for a good cause. WearKnox is a store operated by United Way of Greater Knoxville, and the other 50% of our revenue benefits local charities in and around Knoxville. So each product that you buy supports your local community in many ways!

Annika Abell, PhD

We are really excited to be working with Annika on this project for students at UT. Real-world experience is so valuable, and we are honored to participate in this project. Plus, the products are fantastic! You get an awesome shirt and you get to help students and non-profits in our community. 

Anna Moseley, Branding & Messaging Associate at United Way of Greater Knoxville

Support your community

We donate 50% of our proceeds to charity. The other 50% are benefiting student learning at UTK.

High 5 your UTK students

This website is a class project at the University of Tennessee’s Haslam College of Business.

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