My name is
Annika Abell and I teach digital marketing at the University of Tennessee, Knoxville. Each semester, groups of students will work on social media marketing, data analysis, advertising, search engine optimization, and email marketing campaigns for WearKnox.com. A realistic e-commerce environment to practice digital marketing is invaluable for our students. And there is more: WearKnox is a store operated by United Way of Greater Knoxville, so each product you buy supports the local community. Our profits go directly to UWGK. Thank you for stopping by!