Show off your Knoxville pride

Every purchase benefits United Way of Greater Knoxville!

Check out our latest Knoxville-themed gear

Each design is made by UTK students and local designers

A college course with a mission

WearKnox.com is run by students to learn marketing & benefit charities

Digital Marketing is not a skill that can easily be taught in lectures. Instead, hands-on experiences are vital for students to build a solid foundation. For that reason, Dr. Annika Abell (UTK) and United Way of Greater Knoxville have created this website together to support local students and local charities.

My name is Annika Abell and I teach digital marketing at the University of Tennessee, Knoxville. Each semester, groups of students will work on social media marketing, data analysis, advertising, search engine optimization, and email marketing campaigns for WearKnox.com. A realistic e-commerce environment to practice digital marketing is invaluable for our students. And there is more: WearKnox is a store operated by United Way of Greater Knoxville, so each product you buy supports the local community. Our profits go directly to UWGK. Thank you for stopping by!

Annika Abell, PhD

We are really excited to be working with Annika on this project for students at UT. Real-world experience is so valuable, and we are honored to participate in this project. Plus, the products are fantastic! You get an awesome shirt and you get to help students and non-profits in our community.